Email Marketing is something that can’t be beaten by any other marketing trick. Running a small or big business, email is still the most effective way to universally reach people who have expressed interest in your product or site. Today, everything shifted to digital and marketing strategies are also changing accordingly. Digital Marketing is covering 60 percent of strategies, but email marketing has its own importance and will continue. In this article, we will explore a few best email marketing services for business.
Why Email Marketing Important?
More than half of the people worldwide use email. It’s predicted to increase in the next coming years. Yup, email’s popular. So, If you incorporate an email marketing strategy then it may help you reach and connect with your target audience in a personalized way.
Moreover, it also helps in increasing sales at an affordable cost. Once you make up your mind for email marketing then choosing the right email marketing service is also plays a vital role and has a significant impact on the success of your campaign.
Below are a few other reasons why email marketing is important:
- Cost-effective
- Easy to manage
- Personalized and direct contact with customers.
- Increase the success rate.
- Measurable
Let’s explore, best email marketing service provider that will help you in successful delivery of emails.
Best Email Marketing Services |
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1. HubSpot
HubSpot offers a full platform of marketing, sales, customer service, and CRM software. Its email marketing tool helps you to send marketing emails to your subscribers and update them with the news, promotions and offers that might interest them. This tool comes with a feature-packed free of charge bundle, to unlock more features there are a premium paid plans.
With the help of Hubspot email marketing, you can analyze your email campaign results and help in identifying the content that resonates with your contacts.
In terms of features, you will see that it creates beautiful emails without designers or IT. You can optimize email campaigns with A/B tests and analytics to maximize the impact of your most important email campaigns with A/B tests and see better engagement rates and more sales.
Considering the setup, it’s easy to use and can connect it with Gmail, G Suite, and Outlook with ease.
Other options include features such as email automation tools and list segmentation, with the free version.
Cost: There is both a free plan as well as the paid ones. In a free plan, you can send 2,000 emails per month and the paid plan starting at $50/month(includes premium features).
Get started with HubSpot here (free plan)
2. Constant Contact
Constant Contact gains popularity and known as one of the largest and fastest-growing email marketing services. This service will offer ready-made email templates, easy to create lists, and manage the campaign. Its a very beginner-friendly email marketing service.
The tool is used by many industries, it comes with over 100 email templates when you sign up for free. There is No risk. No credit card required. You can easily schedule your campaigns at any time you choose.
For email tracking, this email marketing service helps you with the list of bounces and unsubscribes update. Moreover, in the premium features, you can unlock campaigns such as coupon offers, donation collections, or surveys.
Other features include easy tracking and reporting, built-in social media sharing tools, list segmentation, Facebook ads integration, and more.
Cost: It has two plans as per the business need, Email and Email Plus -$20 and $45 per month. Like other services, the price differentiates according to the number of contacts. They also offer a 60-day free trial (no credit card required).
Get started with Constant Contact here
3. ConvertKit
ConvertKit is defined by the category, this email marketing service is great for digital marketers, bloggers, authors, publishers, and marketers of any kind. You can easily grow your business with the customized templates, build signup forms, popup forms, course signups, or landing pages of ConvertKit.
Furthermore, the tool has a feature like auto-responders that will allow you to send drip emails, and help in creating segment subscribers based on their actions.
Cost: ConvertKit offers a 14-day free trial after this pricing starts from $29/month for up to 1,000 subscribers.
Get started with ConvertKit here
4. AWeber
AWeber is another email marketing service that will help you to generate leads and grow your business via robust campaigns. This is a very simple email marketing tool, designed to help you in the growth of your small business.
Earlier, AWeber needs the WPForms builder plugin to set up a connection between website and its email marketing platform. Now, they have a native WordPress plugin that is super powerful and has been recently updated. You don’t have to connect through the WPForms plugin.
Other Features include A/B testing, email analytics, and conversion tracking. They also have a mobile app, so send emails quickly via the mobile app also.
Cost: AWeber has two plans Free and Pro. In the Free plan, they no longer offer a trial period, you can now create a free account, no credit card required, and no time restriction. With the free account, you can shoot an email campaign to 500 subscribers. Its pro plan starts at $19/month.
5. GetResponse
GetResponse is also a very popular email marketing solution. It is extremely easy to use, offers features like automation tools, segment contacts. Moreover, it also assists with beautiful responsive forms, unsubscribes tracking, landing pages, A/B testing, and autoresponders.
It also allows you to integrate an impressive number of third-party tools. However its templates are very simple but, one can use the service for campaigns.
Cost: It offers a 30-day free trial. Their pricing starts at $15/month.
Get started with GetResponse here
You’ll also like:
- Best Free Email Service Providers.
- How To Use SMTP Server To Send WordPress Emails.
- 7 Simple Solutions To Grow Email.
- How to use MailChimp for email marketing.
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