SEO plays a crucial role in the growth of Business Now & In the Future. As the digital landscape continues to evolve, consumers first search online before making a purchase. The lights of digital not limited to only the B2B sector, it also reaches the B2C sector and impacts local businesses in local search. In this article, we drive you through the 25 Best SEO Tools that assist SEO experts as well as Agencies for effective marketing.
Furthermore, if Brands do not make a proper plan and resourceful strategies for growth and do not understand the importance of SEO will never succeed. As a result, they will be left behind and miss out on a great deal.
Considering the importance of SEO and investing in the right strategies is worthwhile. Check out the list of tools good for SEO experts and agencies in order to get a strong return both now and in the future.
Let’s dive in.
List of Best SEO Tools |
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1. Ahrefs: SEO Tools & Resources To Grow Your Search Traffic
One of the most recommended SEO tools online, Ahrefs. With this tool, you do get quick access to your current ranking, it automatically detects what keyword your website is ranking for & you can specify ranking based on country.
Considering the largest website crawlers, this tool considered as the second to Google. Ahrefs helps you to improve the website content, backlinks, keywords etc to get the best ranking.
Ahrefs helps you to find the following points.
- Check Current Rankings.
- Detects Website Ranking Keyword.
- Check the level of competition for your target keywords.
- Track your backlinks.
All You only need to enter the URL you are checking Further, this tool display list of keywords that your web page is ranking for.
2. Google Analytics
Google Analytics is the best web analytics service offered by Google that tracks and reports website traffic. It gives all the information related to your site visitors, organic SEO efforts, and pay-per-click ad campaigns.
Moreover, Google Analytics (GA) also called the “gold mine” of data. Those businessmen, companies, small firms that use Google Analytics(GA) have learned over time how to find opportunities to increase sales. Google Analytics (GA) solves many problems by addressing users to it and prevent them from realizing all possible revenue potential.
To boost your sale it is not necessary to check your analytics daily, run 20 reports, etc. It doesn’t work like that, as a result, you only waste your time.
First, organize yourself for doing specific action items that you want to address like:
- What specific bottleneck am I investigating? For example, cart abandons or drop-offs in CTA engagement.
- What metrics do I need to look at to understand this bottleneck?
- How can I monitor and improve it through potential data?
3. Google Search Console
Google Search Console is a free web service by Google for webmasters. It lets you monitor(visibility and indexing status ) your website’s presence in Google SERP.
It is very easy to use Google Search Console, all you need to do is verify your website by adding some code to your website. Below are the few ways by which you can use this fantastic SEO Tool to monitor your website.
- Adding an HTML tag
- Uploading an HTML file.
- Verifying via domain name provider.
- Using Google Tag Manager
Among the best SEO tools, the Google search console helps you to control what gets indexed and how your website is represented. This way you can optimize your website for better performance in Google search results. If you are an SEO expert or an agency and you are not using this tool then it is highly recommended that you do so.
READ MORE: Important Factors To Get The Website Ranked For Voice Search – Rank in 2018
4. SEMRush: Market Research Tools
This SEO tool lets you do keyword research, track keyword ranking, check backlinks, check competitor ranks, and most importantly, do a complete SEO audit of your blog.
SEMrush helps you to find the following points.
- The traffic of any site.
- Best performing keywords of your competitors.
- Analyze the backlinks.
- Competitor’s research.
- Advertiser research.
- High-paying keywords.
- Fix your site issues.
- Track all the keywords that you are targeting on Google.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing. It is very simple to use, just enter your website URL or the individual URL of a blog post, and it will show you which keywords you are currently ranking for.
Furthermore, click on any resulting keyword to check keyword competition and other details.
READ MORE: 20 Tips To Reduce Website Bounce Rate And Increase Conversion
5. KWFinder – Keyword research and analysis tool
KWFinder is an astonishing keyword research and analysis tool that helps to lead us in order to find hundreds of long-tail keywords with low SEO difficulty and this tool is completely free!
So, this tool is familiar among the SEO strategist, experts which help them to find the best keywords, further it helps to run analysis reports on backlinks and SERP (Search Engine Results Page).
Other feature includes Rank Tracker that lets you to easily determine your ranking. Well, there are plenty of SEO tools you can check out, from which you can pick the long-tail keywords with low SEO difficulty.
6. Screaming Frog
When there is the issue of time saving or smart work, the Screaming Frog is the best SEO tool to which crawls websites’ links, images, CSS, script and apps from a quick SEO perspective.
Moreover, this tool helps you to quick site audits. Also, It informs you of duplicate content, fixes all the errors of a site like bad redirections.
So, with the help of this tool SEO experts and agencies can track the competitor’s sites, analyze their data and get a broad overview.
7. Ubersuggest: Keyword Tracking Tool
Either you are planning to develop a new website or currently running a website, Stuffing the right and the most searched keyword is always helpful in order to rank your site.
Ubersuggest is a free Google keyword research tool to improve your SEO strategy. This tool is considered the best keyword tool for getting lots of keyword suggestions, quickly brainstorm and find Keywords in your target niche.
For searching the more accurate keyword, it uses Google suggests, and few other Keyword suggestion services.
8. Web Developer Toolbar
Among the best SEO tools, The web developer toolbar extension also plays a vital role in improving the functionality of your site by identifying issues with the code, like JavaScript implementations with menus and the user interface.
This extension is for Google Chrome. Apart from identifying the issues related to the code you can also see find broken images, alt text, and view meta tag information.
9. Answer The Public
Answer the Public tool helps you to do some basic keyword research in case you are building a new site. It provides enough keywords to make a strategy and for stuff keywords in your new blog.
Furthermore, this tool fetches Google autocomplete queries in bulk and separates them into various lists. Well, the tool is free to use but there are few limitations.
READ MORE: 7 Video Optimization Tips To Help Your SEO Tactics- Marketing Strategy
10. SpyFu
This tool is an easy-to-use that lets you monitor your competitor’s keywords ( for which they are targeting) that includes, including both organic search and AdWords PPC & SEO.
It’s very simple, all you need to type in your competitor and you can download an entire list of these keywords.
Considering the budget, it provides both paid and free service to help you. In the free version, it will only work for US & UK websites.
11. WebPagetest
Website speed is the first factor that makes the visitors read more and spend more time on the website as well as the SEO. A slow website leads users towards your competition instead.
Here you have, WebPagetest which assists you to audit website page speed. The features include:
- Competitor speed tests.
- Waterfall speed tests.
- Start render time.
- (DOM) elements.
- Website full load time.
12. Google Page Speed Insights
Another tool that assists you to analyze the content of a web page. After analyzing, It generates the suggestions in order to make that page faster.
The result of the analysis consists of the combination of speed metrics for both desktop and mobile. So, this tool is good to go for page metrics testing. However, PageSpeed Insights does not always use exact page speed. It uses approximations.
13. Google Mobile-Friendly Testing Tool
As we know audits offer a lot more than discovering errors, this tool helps you to test how smoothly visitors can use your page on a mobile device. The tool is very easy to use, all you need to enter a page URL to see how your page scores.
14. Woorank: SEO Ranking Tool
Woorank: SEO Ranking Tool helps in reviewing your website, check issues, track keywords, identify opportunities & create reports. It has a 14-day free trial which means Woorank offers both free and paid options to track and report on your marketing data. This tool also helps you to find out your competitors targeting keywords and you will be able to boost your website traffic, leads & sales.
15. Majestic: Marketing SEO Tools
Majestic is known as the planet’s largest Link Index database. It has unique linking insights like Ahrefs.
As link data is also a component of search engine ranking, this tool helps you to understand the link profile of your own, as well as competitor websites.
READ MORE: How to Update Sitemaps After Changing Content- An Ultimate Guide
16. Google’s Schema.org Structured Data Testing Tool
So, this tool is not a complete package of SEO tools, which tells about the Keywords, links, and traffic reports, etc. Instead, it performs one function with perfection i.e assisting you to test Schema structured data markup against the known data from Schema.org. Further, it identifies issues with your Schema coding.
17. GTMetrix Page Speed Report
Fantastic tool that gives you insight on how well your site loads and provides actionable recommendations on how to optimize it.
Of course, the site speed is one of the most important metrics for any website, GTMetrix, effectively gauge a website’s speed. Moreover, it gives detailed reports about your site’s performance and free tool.
18. Google Trends: SEO Checker Tool
Google Trends, in the list of SEO tool, helps you to extract hidden insights that no other tool offers. So, it tells you information regarding a keyword, insights into trends around the topic. This tool is so valuable for search marketers.
19. W3C Validator
This tool checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. It helps in educating, how to code the right way by creating Web sites and apps that use the latest Web standards.
Now, if you ask why is it important that your site is W3C Valid? then the answer of this question is very simple i.e It’s important that your site is W3C valid to ensure the site works properly on your browser as well as the other major browsers such as Internet Explorer, FireFox, Chrome, etc.
20. SEOQuake: Free SEO Tools
The SEOQuake tool helps you on-page site audits, assesses both your internal and external links. Apart from analyzing the data it assists you in improve your site performance by doing website comparisons with your competitors.
Other features include – keyword analysis like keyword density, SEO-friendly content and an export feature by which you will be able to easily download and send data to crucial parts of your team. i.e
- Conduct an on-page SEO audit in a flash.
- Examine internal and external links.
- Compare domains and URLs in real-time.
- Export all data into a file.
So, don’t forget to do a website audit with this tool that will save hours of manual work.
21. Moz: SEO Software
Well, MOZ not needs any introduction, one of the most popular and Leading SEO Tool that helps you in getting more traffic and More customers with Moz Pro. The features include are finding Keywords, Auditing Links, global rank tracking and Finding Errors. This is an ultimate tool which gives you much more than other tools with 100 per cent accuracy or we can say Moz is a full-service powerhouse.
READ MORE: An Introduction to International SEO- SEO Guide
22. Barracuda Panguin
This tool helps you to get notified from Google Algorithm update. i.e you can analyze Panda / Penguin Update effect on your Blog.
Moreover, Barracuda Panguin is a free SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates. So, if you are a website owner whose website has been hit by the Google Algorithm update, I advise you to use Barracuda’s Panguin tool.
23. BrightLocal
Among the SEO tools, Bright Local is a tool that gives fast and accurate local SEO Reporting and saves you a lot of time.
This tool fits, Marketers, smart Agencies, Freelancers, and Businesses across the world. It gives a 14-day free trial and assists you to track Search Rankings, Audit Citations, Monitor Reviews, and Analyses of your Google My Business & GA data.
24. Google Search Console XML Sitemap Report
As we know that we have a new Google search console and this new Search Console encourages the use of sitemaps to help Google discover the right content on your site and in order to improve content tracking and error reporting.
25. Siteliner
As daily millions of article written by bloggers (web pages turns into multiple numbers) and published on their blogs. These bloggers expect a good ranking and a huge amount of traffic. How it comes? Well-written and optimized content helps the blog to rise to the top of the search, with good ranking, and traffic.
Writing this quality content takes time, effort, what if someone steals your content? or post the content without checking it for plagiarism issues.
Siteliner helps to get rid of this problem, also do a fast analysis of your entire website like broken links, internal page rank, redirections, creates an XML sitemap, and more. Also, there are many tools that help you to check plagiarism.
Good Luck! 
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