How To Get Featured Snippets on Google
How To Get Featured Snippets on Google

Just on the first glimpse of your search, you’ll get a whole summary of the information you are looking for. Yes, featured snippets do the same thing. It shows an additional SERP feature to the users with clear information at the very top of the results page. It is very crucial for a business to get this feature in order to increase brand recognition. Let’s explore how to get featured snippets on Google.

What are featured snippets?

A featured snippet are results, that are selected by Google and represent on top of Google’s organic results. Featured Snippets aim is to answer the query on SERP. It, gives brands a boost and additional exposure.

Featured snippets appear in special boxes with descriptive information in the form of table, steps, lists or definition. The featured snippets steal a lot more traffic from the search engines.

Types of Featured Snippets

  • Definitions
  • Tables
  • steps
  • lists.

Note: You can’t mark your website for a featured snippet, Google automatically pulls the pages from your website. All you need to optimize your content to do so.

How To Get Featured Snippets on Google

Now to get Featured snippets on Google one should give special attention on keyword research, formatting, On-page SEO, content, a ranking of pages, and Domain Authority.

Steps To Get Featured Snippets

    • Keyword research
    • On-Page SEO
    • Domain Authority
    • Date and Content

1. Keyword Research

When I say keyword research, you should search for high volume and keywords that people are looking for. Also, search for those keywords, where Google offers a featured snippet. This is one of the great practice to shoot featured snippets.

Second, follow the intent of keywords, i.e keywords which have a questioning intent comes first in top results. As per the research, there are four types of keyword intent i.e

  1. Navigational intent
  2. Informational intent
  3. Investigational intent
  4. Transactional intent

Moreover, frame the content by long-tail keywords as part of your SEO strategy. It has been discovered that the vast majority of getting Featured Snippets is by using long-tail keywords. All you need a keyword research tool to find keywords.

The takeaway here is that, opt for Informational intent along with the long tail keyword to optimize your content for Featured Snippet.

READ MORE: List Of Best Backlink Checker Tools

2. On-page SEO

Once you find out the long-tail keywords and its intent, work on, On-page SEO efforts. Other factors are Domain authority that can bring dozens of Featured Snippets for a single page.

SEO is well known for keywords and content so here it is, keep your content tight and concise include the lists, paragraphs, and steps. Once you have finished the content make sure it is in pretty normal length for a featured snippet. To do so, you should try and keep each section of content limited to 50 words and minimum 40.

In terms of headings, use headers wherever necessary and break in section. So, rather writing in the long – long paragraph organize your steps, lists, or paragraphs with headers.(h1, h2, h3, or h4).

3. Domain Authority

Apart from optimizing the content to get featured snippets on Google, work on your ranking and Domain Authority. If your pages already ranked on Google’s first page and your Domain Authority starts improving your chance of getting in a Featured Snippet is practically higher.

In fact, Google gives 99% chances to already ranked pages because it is the most trusted content. Therefore, optimize your website content for on-page SEO.

4. Date Your Content

Put dates on your posts as Google give priority to dated content to shows up in featured snippets. Also, to make your content fresh and updated try to re-optimize it weekly, monthly or whenever new information came.

As per the research, about 1% of featured snippet content is published in 24 hours or many in an hour or was less than a week old.

Other advantages of using dated content are below:

  • Reduces confusion related to fresh or latest update.
  • It builds trust
  • Improves click-through rate and engagement
  • Reduce efforts in writing entirely new piece of content

READ MORE: How To Build High-Quality Backlinks To Website

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