List of best PPC Tools: Every Digital Marketer Should use in Paid Media Marketing

List of best PPC Tools Every Digital Marketer Should use in Paid Media Marketing
List of best PPC Tools Every Digital Marketer Should use in Paid Media Marketing

No matter how much efforts you put in creating a successful campaign, how much money you spent. The only thing you need in continuation is monetization and possess skills for analyzing the campaign. In order to run paid advertising campaigns smoothly and manage hundreds of pay-per-click advertising, there are numerous PPC Tools. Here we cover 10 best PPC tools that are quick, cost-effective, and extremely easy to use.

Best PPC Tools

Pay-Per-Click (PPC) advertising is the best way to promote and market your business online. It helps search engine marketers by reducing the lot of hard work, labour in managing the bids and provide maximum conversions.

Let’s check PPC tools to stay ahead of the competition:

List of best PPC Tools
  1. Google Ads Editor
  2. Bing Ads Editor
  3. Optimizely
  4. WordStream
  5. Adobe Media Optimiser
  6. iSpionage
  7. AdGooRoo
  8. Acquisio
  9. PPC BidMax
  10. PPC Protect

1. Google Ads Editor

Google Ads Editor is a free tool to create all your Ads. With this tool, you can build your ad campaigns, opt for bidding strategies, choose keyword and more.

Along with performance monitoring, it also lets marketers replace text, redo or undo changes to across multiple campaigns.

2. Bing Ads Editor

Bing Ads Editor is another tool in the list of best PPC tools that can help you manage your campaigns with ease.

With this tool, you can directly create campaigns, edit ads, and manage millions of keywords at once. Plus, efficiently manage URLs, ad copy, budgets, bids, targeting, ad extensions and manage multiple-account management.

3. Optimizely

As the name suggest this PPC tool help in optimizing the campaign and improve your results. Optimizely lets you to quickly set up split tests on your landing pages and does not require any technical knowledge.

This tool enables you to target audiences on the basis of predictive analytics, behaviour, multi-page and multivariate testing more.

The strong points of this platform are the ability to optimise the campaign performance, to scale your projects.

4. WordStream

WordStream’s PPC Advisor is for small business owners. It analyzes your PPC campaigns and sends recommendations on how you can improve(click-through rates, long-tail keywords, impression shares etc) your campaigns.

This tool can be integrated with the Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. Moreover, WordStream Advisor makes easy to Manage bids, Improve quality score, Identify negative keyword, and Buildout campaigns.

Price: $264/month for 12-month plans, $299/month for 3-month plans.

5. Adobe Media Optimiser(Now Adobe Advertising Cloud)

Adobe Media Optimizer is an advanced tool that supports your media planning and execution. This tool programmed to automates all your search, mobile, and PPC campaign.

It unites search, display, social, and TV into a single platform so you can find the best way to consistently deliver audience-relevant content.

READ MORE: Insight-driven Marketing for Pay Per Click campaign (PPC) 

6. iSpionage

With iSpionage, you can spy on your competitors, check their PPC ads, can review the top keywords, how long their PPC ads were running, traffic, their ad spend, top landing pages and more. The tool helps you to increase conversion rates and generate more leads.

This tool gives you a userfriendly dashboard that provides you with a detailed and extensive list of all your old, new and current advertisements.

Price: Basic plan starts at $29 per month and goes up to $299 per month for agencies and businesses with $10,000+ in PPC budgets.

7. AdGooRoo(Now Kantar)

AdGooRoo also helps you to analyze the competitor’s campaigns/data, their strategies. The tool has the world’s largest search intelligence database that scans over 900,000 PPC advertisers across 14 search engines.

8. Acquisio

This tool uses machine learning algorithms which automatically adjust budgets according to the season, day of the week, time of day, and ad platform.

Acquisio can be integrated with Google, Bing, and major social networks. Also, it saves your lots of time that you spend in bid research and crunching numbers.

Cost: Pricing varies depending on your monthly ad spend, number of accounts managed in Acquisio, as well as the term of your contract.

9. PPC BidMax

PPC BidMax tool works for Yahoo Search Marketing, Bing AdCenter & Google Adwords keyword tool. This is also an automated bidding tool for a variety of search engines, including Yahoo, Bing, Google, etc.

The tool help you with the quick guide to learn how to use it and a free version to try. PPC BidMax can give search engine marketers the advantage of managing their bid and improves traffic with maximum results.

10. PPC Protect

Last but not least on our list of best PPC tools, is PPC Protect. It prevents you from robots, clicking your ads and protects your campaigns budget by monitoring every click on your ads and blocks any suspected robot.

One of the best tool that ensures your budget won’t be going to waste. PPC Protect has a huge database of VPN, proxy and malicious IP addresses. Also, it allows multiple users per account.

Price: Free 30-day trial with no credit card required


With the use of these best PPC tools agencies and search engine marketers can analyze the data, continuously optimize campaigns and can generate high revenues.

READ MORE: Complete Guide To Optimize Google Shopping Campaign: Google Best Practices  

What are your favourite tools when it comes to PPC management? Comment below. Also, if you liked this article, then do share with others.


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