Linkedin Has Confirmed That LinkedIn Stories Are Coming Soon like Snapchat and Instagram; testing begins
Microsoft-owned professional networking platform, LinkedIn is testing a Stories feature to improve conversations on the platform. Snapchat started the trend of Stories back in 2013 and soon other popular social media platforms like Instagram, Facebook, WhatsApp and even YouTube, also adopted the feature. Linkedin hasn’t yet announced when LinkedIn Stories feature is going to be made available for everyone, but it has confirmed that they are currently working on it.
Pete Davis, the head of content products at LinkedIn on Thursday confirmed the news with an official post on LinkedIn detailing the same.
“We’re testing Stories. Here’s how we’re thinking about the ways the format will help kickstart the conversations and nurture the relationships that are core to everything that happens on LinkedIn,” Davis captioned the post.
“We’re currently testing LinkedIn Stories internally, and we can’t wait to test it with our members in the coming months. We’ve learned so much already about the unique possibilities of Stories in a professional context,” he wrote in the post.
Pete Davis says that features such as Live Video, Trending News, and Reactions were introduced to improve engagement. Overall, engagement has seen a 25% increase year-over-year.
“Over the last few years, that’s led us to launch features including Newsletters, Live Video, Trending News, and Reactions. There are more conversations taking place in the LinkedIn feed than ever before, with a 25 per cent year-over-year increase in engagement,” he said.
This is not first time LinkedIn has given Stories a look. Back in 2018, LinkedIn started testing its first iteration of LinkedIn Stories, though only for university students.
According to a blog post from Pete Davies, Linkedin’s senior director of product management, “We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, ‘and by the way… I noticed you know Linda, could you introduce me?”
Microsoft-owned professional networking platform hasn’t finalized a date as to when it will be launching the LinkedIn stories feature yet. Davis also asked for user input and feedback to further improve the feature in his post.