E-commerce sales have grown over time, far faster than offline retail. Even during the dark days of 2009 when retail sales shrank 2%, but e-commerce sector was continuously growing. In all the e-commerce sites, Amazon is taking approx. 70 percent of the customer in the world. It is one of the Top E-commerce companies in India.
Along with the best eCommerce platform, Amazon provides a very powerful internal advertising system that hits the marketing communication to potential customers. So, if you are someone who is selling on Amazon but not grabbing more eyeballs at your store Checkout this article to know about Key Amazon Advertising Trends.
Amazon Advertising possesses huge power because it reaches to customers who have a high purchasing intent and gives better results in comparison to Google Ads and Social Media Ads. Now, let’s check the ways to put more effort into PPC to gain maximum sales.
List Of Amazon Advertising Trends
1. More Expensive than Google and Social Media Ads
Pandemic led so many changes in the world of marketing and businesses. Agencies and their clients held daily stand-ups together to generates so many plans on how to succeed now with this complete digital shift and how to achieve those expected targets or focused intently on ruthlessly prioritized objectives.
As a result of these shifts, the competition grows and businesses went through various stages of fluctuations in spending budgets. Since more businesses start investing in Amazon Ads, this competition boosts the Ad spend.
2. Value in Pay-to-Play Advertising Model
Amazon’s Pay-to-Play arena makes brands stand out in a competitive market. Amazon recently increased its inventory for sponsored products i.e at the top of the screen is all sponsored.
Considering the recent reports, half of the Amazon orders and found that orders generated by ads, and this number significantly grows in comparison to last year.
3. Amazon DSP
Amazon DSP (Demand Side Platform) is a type of advertising that is available for limited users and is very difficult to gain access to. With this, you can run display and video ads to promote your products, services, or brands and maximize their advertising performance.
It helps in reaching audiences across the web on both Amazon sites and apps as well as through their publishing partners and third-party exchanges. Due to this, the advertiser’s larger focus was on Programmatic advertising on Amazon and become the most important Amazon Advertising trend of 2021.
4. Personalised Advertising
Another trend is the increase of personalized advertising that helps advertisers in creating personalized Ads. to engage consumers at multiple stages of the marketing funnel.
With the amount of data Amazon holds about its consumers, Advertisers can target on the basis of behavioral targeting and personalization to capture customers’ attention and imagination with innovative, tailor-made experiences.
Personalized Advertising will definitely work wonders for the companies for coming years with Amazon’s powerful algorithms platform to personalize your homepage, tailoring product recommendations based on your search and purchase record.
5. Video and Mobile Advertising
Video and Mobile advertising formats are not new but over time gaining more audience due to its versatility in 2021. Amazon video ads allow advertisers to reach Amazon customers with targeted video on Amazon’s websites, mobile apps, and Fire tablet wake screen.
Both mobile and video are one of the main trends of 2021 as people spent more time connected to their smart phones and mobile devices than ever. Amazon also utilises both mobile and video features to engage mobile shoppers.
Selling is good if you are opting Amazon platform but to boost sales keep an eye on Key Amazon Advertising Trends. Now, it’s easier than before since you have so many options to showcase your product. If you are not aware of the options you have! Do try and adapt the above trends to capitalize on your business.