The SaaS market is moving towards an expected reach of USD 720.44 Billion by 2028. The SaaS firms are expanding their business as well, and as we are aware, with expansion comes the season of hiring here are ways to make an efficient sales team and hire and manage best sales team for your SaaS startup.
The IT industry is growing at a rapid pace. Every advancing technology attracts investors and contributors due to the ROI that has the potential to acquire large profits. This is why the competition is strong among IT firms, especially the SaaS businesses. One method to aid this kind of growth is by hiring a great sales team. More than a product, it is the sales team that represents you in the market, thus hiring a competent team aligned with your values is important.
A sales team not just reaches your customer but builds relationship with them to create recurring profits for your business which is essential for a SaaS business.
How can you make an efficient sales team?
Building a sales team does not stop at hiring individuals or informing the HR department of the vacancies in the department. It takes more than skills on resumes to create a team that can drive results.
Steps To Hire And Manage Best Sales Team
1. Define Objectives for yourself and the hiring manager
Recognize the skills, qualifications, and talent that would be just right to create a perfect team. Make a chart of what is required and what you are not looking for. This will help you in making the right choice as well as the hiring manager in finding the suitable people.
2. Define achievable objectives for the new members
Your team should know what is expected of them. Whether this is communicated in numbers or value, the team should be aware of how they would be judged and why they have been hired. Setting expectations helps you work more formidably and smoothly.
3. Get your marketing team’s opinion
You marketing team are at the forefront along with the sales team. The two teams work cohesively to create campaigns and strategies that can derive benefits. The inbound leads are created by the marketing team and then are taken forward by the sales team.
4. Create a clear job description
Like mentioned above, stating the objectives is a must. However, the extensive goals are mostly discussed during the interviewing process. The job description should contain what the role entails and what the expectations are from a particular role. When the description is clear, the fitting people will be attracted to the offer.
5. Give the new employees time to align
Create activities and processes that will help your teams to align with each other and work in sync. Team work can only make the dream work when the senior manager creates a space for the employees to interact. A competitive environment is inevitable; however, encouraging them to work as a team can help the business.
6. Offer attractive salaries
If you want to hire a master of the trade, you require offering a competitive salary. Every firm appreciates loyalty from their employees, but monetary benefits become a driving factor in retaining a good employee. Your team will appreciate incentives and that will keep them motivated.
Motivating your sales team
Training a new sales team/person will also require a regular intervention from a senior manager’s end. A sales team will look up to the seniors for guidance and support throughout their journey of understanding the brand.
After setting goals for the team, it is important to set goals for each individual as well and help them with the guidelines of the process of achieving those goals. We have already tested whether the representative is fit for the role, now is the time to help them create the value for which they were hired. Managers are not just the experts in the fields, but also in what is best for the organization and can create a path for their team.
However, hand-holding the team will decrease their efficiency. A good manager leads by example and creates guidelines to encourage the sales team to take innovative actions. You may find that this point is contradicting to the ones mentioned above where we talked about guiding the new recruits. Demarcating between hand-holding and guiding your team once they are settled in the company environment can make a huge difference in their problem-solving abilities. It also creates a sense of trust from either side.
Getting the team excited about the product or service offered by the company is equally important. Your excitement will be reflected in your team that looks up to the new manager that has recruited them. Giving them a taste of the product will also help them understand it deeper and become personally involved with it.