Nowadays, ecommerce has become an integral part of the business, about half of the world prefers purchasing items online at their convenience. However, to build these ecommerce websites there are numerous ecommerce platform, but Magento is the best for ecommerce. It provides excellent features, user-friendly navigation, commendable structure, and more.
Due to the performance data, feature set, and value this platform enticing big companies to go with Magento ecommerce.
Reasons Why Magento Is Best eCommerce Platform |
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Go through this simple infographic that you’ll love. Why Magento is best ecommerce platform – a visual representation.
1. Open Source, Scalability & Performance
Magento is a free E-commerce platform which uses open source technologies and programming languages. Open source means the source code is freely available and can be modified. The platform is flexible and ensures better security for users.
READ MORE: How to set, get and unset session variable in Magento
2. SEO compatibility
Magento is the most search engine friendly platform. It comes with the inbuilt feature of creating search engine friendly URLs, description, sitemaps and much more. This saves you from the lengthy and tiring task of making your store search engine friendly. Here is our guide on SEO.
3. Mobile Experience
These days nearly 60% searches are from smartphone and this number is growing. Although there are hundreds of App out there, people prefer to search first on their smartphones, visit the respective website and then buy. So it is very important that your web store is mobile friendly and loads fast.
Moreover, responsive emails and newsletters can also be configured for mobile users in order to notify them and promo emails on smartphones.
4. Rich Features
- Host multiple web store on one backend
- Easy to customize
- An increasingly customer-centric shopping experience
- Cross-browser support
- Safer, more secure upgrade and payments. Easy to add new payment gateway.
- Multi-lingual and multi-currency support. Freedom to add new language and currency any time.
- Quick checkout option.
- Inbuilt feature for optimizing SEO
- Well organized and easy to use backend.
5. Third-party Integration
To make the business more effective and result-driven integration of few apps or plugins make the store easier and robust.
The Magento eCommerce platform can be easily integrated with ready-made plugins and apps from other developers. Different apps like analytics, shipping and tracking, payment gateways, database applications, transportation, etc.
6. Analytical and tracking
Magento’s has its own tracking tool also to analyze the performance of the website, called Magento’s Business Intelligence. The tool provides data pipeline, warehouse and visualization capabilities. Check the Magento’s few business intelligence capabilities below:
- Directly integrated with your Magento database
- Multiple ways to connect other systems
- Full-stack, automated data replication technology
- Central cloud-based warehouse for consolidated data
- Extensive control and management
Latest update:
Magento announced PWA Studio in 2018, which was designed to help developers turn their Magento website into a PWA (Web Apps). As consumers prefer mobile apps, PWA Studio enables merchants and developers to create reliable, fast and engaging mobile experiences to boost conversion rates and increase engagement. It is also SEO-friendly and helps customers with notifications.
Benefits of using Magento
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- Easy to install, simple and easy to use features
- Open-source
- Cost-Effective
- Customizable
- Mobile-friendly Configuration
- Manage Shopping Cart
- Optimized for SEO
- Provides more than 50 payment gateways
- Handle multiple portals
- Good for marketing
- Easy management
- Cross-browser support
- Secure, more secure upgrade and payments
- Multi-lingual and multi-currency support
Wrapping Up!
Magento is tailored mainly to enterprise-level ecommerce businesses and best ecommerce platform. It offers numerous features for enterprise sellers, also enables to offer discounts, support recurring payments, unlimited product listings, and much more. The platform is not recommended for midsize businesses with smaller product catalogues.
FAQ about Magento
Is Magento a good platform for an ecommerce startup?
Yes, because the Magento is the flexible, rich features and secure platform for ecommerce.
What are the other Platform to Use for Ecommerce?
- Shopify
- WooCommerce
- PrestaShop
- OpenCart
- BigCommerce
READ MORE: How To Add Google Analytics Code To Magento platform
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