An Introduction to International SEO- SEO Guide

Are you a Digital Marketer, using digital strategies like SEO, Content Marketing, SEM, PPC to communicate business-specific information to an audience? But still not getting relevant customers to your website, not making your website rank well in search engine results pages. Here is the solution International SEO, that helps to optimize your website so that search engines can easily identify which countries you want to target and which languages you use for business.

Moreover, Search engine optimization (SEO) has a lot of benefits for your business and on the global playing field, it is even more important. International SEO assists with an organic search campaign that targets outside one’s native language or country.

Now, if you want to target different locations, countries and languages, you need to understand how to optimize for other search engines. As we all know, Google is the world’s largest search engine in the world, but it is by no means the only one.

• Yandex is a large search engine in Russia.
• Baidu is to China what Google is to almost every other country – beyond dominant.
• Naver is a somewhat popular search engine in South Korea.
• Szenam has a significant user base in the Czech Republic.

READ MORE: 19 Best Techniques That Increase Website Traffic With Advanced SEO

What is an International SEO?

International SEO is an organic search campaign and technology changes that need to be implemented so that you can target outside one’s native language or country and expand your business’s Web presence.

Follow the Bellow Strategies  to start an international SEO process:

1. Analysis

It is a  good habit to research or analyze on the topic before doing anything, as it helps us in smooth workflow and targets the goal. isn’t it? Similarly, An international SEO process should also begin with the initial research to confirm the starting point and the potential for each international market, that will assist you to set your target:

Points to research on organic search considering visibility, traffic, conversions, and conversion rate.

• By which countries and languages organic search visibility and traffic are coming.
• What’s the volume and trend over time of the organic search visibility and traffic coming from each country and language?
• Find the keywords and pages that provide the organic search and traffic.
• What’s the organic search CTR and conversion rate of the visitors coming from each of the top international markets?
• Calculate the conversion volume and trend coming from each of these international markets.

2. Keywords

Using keywords is the best strategy to come in search engine result pages, research on your primary competitors, in order to determine which keywords they are indexed for in your target countries and to select the best ones to use for your SEO.

For searching the keyword you can use, Google Keyword Planner, Bing keyword research tool, Yandex keyword tool etc. Moreover, this will assist you with the more relevant keyword ideas, and “official” organic search volume.

While researching with the keywords, Be mindful of selecting the relevant country and language, this is because of extracting the right and accurate data for the desired market, too.

3. Target The Right Country

Here you need to be very careful and mindful, This is the point where you should search about the countries, which have enough organic search volume of relevant and reasonably competitive keywords that helps in SEO strategies.

If you have determined that there’s not enough organic search volume to target a specific country, you can start by targeting the language instead.

For targeting a country use ccTLDs, Sub-Directories, Sub-Domains and for targeting languages use Sub-Directories, Sub-Domains.

Note: TripAdvisor and Amazon use ccTLDs for their country targeting.

READ MORE: SEO Friendly URL Tactics: An Ultimate Guide to Permalink SEO

4. Links

Getting links is not only to rank websites and just for authority but also get the links or feature your website on the target country websites or media. This way people can you get people to buy from you or trust you. Also, They can also send valuable referral traffic and branding your way.

All you need to endeavour for getting some necessary in-country links and make link-worthy pages. Also, Follow media campaigns in the specific country.

5. User-Friendly

Nowadays every one using mobile, most of the work or daily task are completed by Mobile, People surf internet more by mobile phone instead of desktop or PCs, So make web pages lightweight and user-friendly so that it will easy to grasp on a small screen. As some countries are really mobile-only economies.

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