Baba Shiv: How to Make Better Decisions?

Baba Shiv demystifies the brain chemistry that controls our decision making and explains how to make better decisions. He also uses the latest neuroscience research to answer the question, “Is it better to make decisions in the morning or the afternoon?”

Baba Shiv, whose research is in the area of neuroeconomics, is the Sanwa Bank Limited professor of marketing, director of the Strategic Marketing Management Executive Program at the Stanford Graduate School of Business and editor of the Journal of Consumer Research. Baba Shiv received his MBA from the Indian Institute of Management -Ahmedabad in 1988 and Ph.D. from Duke University in 1996.

Baba Shiv teaches courses at the GSB and the Hasso Plattner Institute of Design at Stanford, including “The Frinky Science of the Mind,” “Scaling Design Thinking Globally,” and “Crafting Interventions for Massive Change.” He frequently hosts executives from around the world in executive education programs at Stanford on strategy, entrepreneurial leadership, and customer focused innovation.

His work has been featured in The Tonight Show with Jay Leno, CNN, Fox Business, Financial Times, The New York Times and Wall Street Journal. To know more about him visit here- stanford.edu.

How to Make Better Decisions?

Here is the great video where Baba Shiv discusses the reasons behind why we make BAD decisions and how to make better decisions. It’s a useful look at the neuroscience and emotional intelligence involved in decision-making.