Alibaba: Another Investment Of $1.3 billion On Its Offline Retail Strategy
Alibaba: Another Investment Of $1.3 billion On Its Offline Retail Strategy

Alibaba: Another Investment Of $1.3 billion On Its Offline Retail Strategy


Alibaba, This multinational e-commerce, retail, Internet, AI and technology conglomerate company invest another $1.3 billion on its offline retail strategy.

The company played a vital and powerful e-commerce platform role in its country (China). On Sunday, Alibaba Group said it will pay around RMB5.45 billion ($867 million) for a 15% stake in Beijing Easyhome Furnishing, EasyHome is one of China’s biggest furniture retailers with over 50 stores around the country.

As Easyhome Appreciated for its vast selection of high-quality brands and considered country’s second largest makers in its field.

Alibaba offers online shopping to create a seamless experience for consumers to various sectors and provide timely, accurate insights to consumer preferences. So, it is the best strategy to combine largest e-commerce platform (Alibaba) and the offline sources ( Easyhome).

This joint service will grow rapidly as it takes both online and offline customers with a complete home-improvement solution.

Alibaba: Another Investment Of $1.3 billion On Its Offline Retail Strategy

Furthermore,  Alibaba also has a stake in China’s Suning Commerce Group, Known for one of the largest non-government retailers in China(biggest consumer electronic chains).

The Company, second expense is for a 38 percent stake in Shiji Retail Information Technology. Shiji Retail Information Technology known for world Leading Travel Distributor DHISCO to Expand International Reach.

However, Alibaba has a great competition with Amazon so that increases its market. Chinese firm acquired around one-third of e-grocer Big Basket for $300 million to become its largest shareholder. BigBasket, which sells everything from vegetables to shampoo.

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