Twitter Launches ‘Video App Card’

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Bring your app to life with the Video App Card

Twitter launched a new features ‘Video App Card’, which will allow app makers to advertise their product via a video. According to the San Franciso-headquartered company, the Video App Card shows people a preview of the app, resulting in a more educated and more qualified user joining as a subscriber. According to the San Franciso-headquartered company, the Video App Card shows people a preview of the app, resulting in a more educated and more qualified user joining as a subscriber.

Video-App-Card-for-app-maker

Lorenzo Rossi, performance marketing manager of chat app LOVOO, said: “We found Video App Card to be one of the most effective ways to give prospective app installers a rich preview of our app experience. The Video App Card informs users of what to expect from our application before they download, which has led to higher quality installs, has boosted our retention rate and has increased the lifetime value of installed users. With Video App Card, we have seen an ROI increase of more than +10% vs. other mobile app promotion campaigns we have run on Twitter.”

 

With the Video App Card, app maker can:

  • Attract higher quality app installs: The Video App Card shows people a preview of app, resulting in a more educated — and more qualified – user.
  • Captivate your audience: The Video App Card autoplays in timelines, giving you an opportunity to engage your audience with attention-grabbing content at all points throughout their day.

Twitter research says that 82% of its users engage with video on site – this figure surges to 90% on mobile, the primary market for the app install ads.

The company is offering its entire suite of targeting tools, including interest, keyword, device, location, and tailored audiences to ensure that the app maker reaches people most likely to be interested in their app, at just the right time.

A new platform for app maker to advertise their product- Video App Card

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